FMCG

Fast-Track Expansion of Consumer Nicotine Alternative Products in GCC

FMCG – Brief Case Study

Fast-Track Expansion of Consumer Nicotine Alternative Products in GCC

Client Context

A premium Swedish manufacturer of tobacco-free nicotine pouches, aimed to expand its innovative product line into the GCC markets. While the region presented a significant growth opportunity, the company sought rapid entry into GCC markets despite heavy product regulations.

Challenge

Gain product registrations, establish presence across five GCC markets, and mitigate risk from dynamic regulatory frameworks.

ECG Intervention

  • Incorporated local entity and secured approvals for 7 SKUs in record time.
  • Established distribution channels in 5 GCC countries within six months.
  • Delivered regulatory intelligence alerts ahead of formal publication, allowing proactive compliance.

Impact

  • Achieved market entry 50% faster than competitors.
  • Avoided potential multimillion-dollar compliance losses.
  • Positioned the product as one of the fastest-growing product in the GCC nicotine pouch market

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