Client Context
a rapidly growing nearshoring and consulting firm based in the UAE, set its sights on the lucrative but highly competitive U.S. market. To ensure a successful expansion, the client needed a strategic partner to navigate the complexities of establishing a presence and building a viable route-to-market
Challenge
Identify market opportunities, establish local presence, and generate early revenue streams in highly competitive consulting markets.
ECG Intervention
- Set up operations in California and Jamaica with optimized legal and financial frameworks.
- Conducted detailed market intelligence, identifying high-demand technology verticals.
- Developed a tailored route-to-market strategy, integrating local partnerships.
Impact
- Secured multiple contracts within six months of entry.
- Delivered faster revenue generation than peers, expediting expansion to additional US states.
- Established the firm as a regional contender in digital transformation advisory.